Thursday, May 3, 2012

3rd Quarter MISRGO Empowerment Evaluation Report

MISRGO Empowerment Evaluation:  
3rd Quarter Progress Report

Introduction

The majority of MISRGO grantees are meeting or exceeding annual performance goals.  They are engaged in a host of CDC recommended tobacco prevention interventions.  They are teaching parents and law enforcement officers about Act. 811, helping to establish tobacco-free parks, convincing organizations to extend their perimeter policies, conducting storefront surveys, conducting compliance checks, convincing cities to establish point of purchase policies, convincing HIV positive individuals to stop using tobacco, implementing cessation curriculum, and encouraging citizens to use the Quitline.

They are working in schools to engage youth, convincing them to enroll in tobacco prevention and cessation programs.   They are also developing productive coalitions and partnerships.  According to Dr. Paul Halverson, Director of the Arkansas Department of Health:

Madison County Health Coalition and its partners, including Students Trying to Reduce the Use of Tobacco (STRUT), have produced two 30-second radio spots – one in English, one in Spanish, both voiced by students – to air on area stations.  These show what happens when a network of community and school partners work together (2012).

MISRGO grantees are also using social media extensively to reach youth and young adults, including Facebook, Google+, Twitter, and YouTube.

MISRGO grantees have broad-based support across the State for their tobacco prevention work.  (See MISRGO Empowerment Evaluation, June 2011 Annual Report, Fetterman, Tremain, and Delaney, 2011.)

Purpose

The purpose of this report is to present grantee progress at the 3rd quarter of the year.  MISRGO grantees adhere to the Centers for Disease Control and Prevention’s approved and recommended intervention or goal areas (Starr, et al, 2005). They include:

·         Area 1:  Eliminate Exposure to Secondhand Smoke
·         Area 2:  Preventing Initiation Among Youth and Young Adults
·         Area 3:  Promoting Quitting Among Youth and Adults
·         Area 4:  Addressing Disparities

The report has been organized according to these CDC tobacco intervention areas.  The findings of this report are presented in terms of grantee accomplishments as measured against annual goals, rather than their 3rd quarter benchmarks or 3rd quarter goals, thus holding MISRGO grantees to a higher standard. 

MISRGO grantees are making progress toward their annual goals in each of the CDC intervention areas.   The percentage of MISRGO grantees exceeding their annual goals in the 3rd quarter is presented below.  The table is organized according to tobacco intervention areas. 


The remainder of this report highlights grantee progress in the 3rd quarter according to CDC intervention area.

Findings

Area 1:  Eliminating Exposure to Secondhand Smoke

The overwhelming majority of grantees have met or exceeded their annual goals in the third quarter, concerning Area 1:  Eliminating Exposure to Secondhand Smoke (76%).  Activities focused on policy and perimeter laws.  They also included education and YES tour activities. 

Details include:

·          50,317 residents received information about Act 811
·          3,356 parents and law enforcement officers educated about Act 811
·          500 smoke-free homes/cars
·          257 smoke-free home/car pledges
·          128 African American church attendees signed petitions supporting smoke free policies (including smoke free church campuses)
·          16 parks adopted tobacco-free policies or ordinances
·          15 businesses supported smoke bans/policies
·          11 YES Team members recruited
·          7 public buildings expanded buffer zone policy
·          6 storefront surveillance visits conducted
·          4 faith-based organizations pledged to implement tobacco-free perimeter policies
·          4 organizations serving the Latino population, adopted smoke-free perimeter policies
·          2 smoke-free church campus policies established
·          2 landlords adopted smoke-free policies
·          1 teen tobacco youth program established

Grantees meeting or exceeding annual goals during the 3rd quarter include:  CTFA, ADHC, Calhoun, NWATFC, EBCTCP, Future Builders, FYEN, In His Image, MCCTFA, Wells Bayou, Madison, Legacy, and Asian Pacific.


Approximately 24% have not met their annual goals or quarterly benchmarks.  They have been contacted and made aware of their progress report. Some of the grantees will launch or implement relevant programs in the 4th quarter and thus are not expected to accomplish outcomes during the third quarter.  Other grantees have reported promising steps to improve their progress and in some cases exceed their goals during the next quarter.

Area 2:  Preventing Initiation Among Youth and Young Adults

The majority of grantees have met or exceeded their annual goals in the third quarter, concerning Area 2:  Preventing Initiation Among Youth and Young Adults (65%).  Activities focused on storefront surveys, YES Teams, and educating youth. 

Details include:

·          733 youth educated about dangers of tobacco use
·          440 youth exposed to dangers of second hand smoke
·          306 youth trained in guerilla marketing
·          173 compliance checks passed - sales to minors compliance rate
·          74 storefront surveys
·          34 youth educated with Keeping It Real Curriculum
·          6 YES Teams established
·          1 city established a point of purchase policy

Grantees meeting or exceeding annual goals during the third quarter include:  NWATFC, Wells Bayou, Asian Pacific, AHDC, EBCTCP, In His Image, Legacy, MCCTFA, SWACDC, We Care, and Family Services.


Approximately 35% have not met their annual goals or quarterly benchmarks.  They have been contacted and made aware of their progress report. Some of the grantees will launch or implement relevant programs in the 4th quarter and thus are not expected to accomplish outcomes during the third quarter.  Other grantees have reported promising steps to improve their progress and in some cases exceed their goals during the next quarter.

Area 3:  Promoting Quitting Among Youth and Adults

The majority of grantees have met or exceeded their annual goals in the third quarter, concerning Area 3:  Promoting Quitting Among Youth and Adults (53%).  Activities focused on encouraging youth to call the Quitline and educating youth in school-based programs.  In addition, grantees implemented the 40 Days to Freedom Cessation Curriculum.

Details include:

·          161 African American and Latinos educated about dangers of tobacco use
·          91 young adults called the Quitline
·          59 participated in cessation programs
·          21 youth participated in school-based cessation programs
·          15 HIV positive individuals quit smoking
·          10 African Americans quite smoking
·          6 retailers used signage to discourage sales to minors
·          4 churches implemented the 40 Days to Freedom Cessation Curriculum

Grantees meeting or exceeding annual goals during the third quarter include:  NWATFC, In His Image, MCCTFA, Calhoun, Future Builders, Madison, FYEN, EBCTCP, and SWACDC.


Approximately 47% have not met their annual goals or quarterly benchmarks.  They have been contacted and made aware of their progress report. Some of the grantees will launch or implement relevant programs in the 4th quarter and thus are not expected to accomplish outcomes during the third quarter.  Other grantees have reported promising steps to improve their progress and in some cases exceed their goals during the next quarter.

Area 4:  Addressing Disparities

The majority of grantees have met or exceeded their annual goals in the third quarter, concerning Area 4:  Addressing Disparities (59%).  Activities focused on education, ranging from distributing bilingual material about tobacco laws and disparities to exposing LGBT groups to counter marketing information. 

Details include:

·          5357 educated about the ills of tobacco use and disparities
·          400 received bilingual material about tobacco laws and disparities
·          300 LGBT young adults exposed to counter marketing information
·          30 youth completed the Keeping It Real Curriculum
·          13 received post-test scores documenting knowledge about disparities
·          11 African Americans no longer smoke in their homes based in part on disparities information
·          6 minority organizations promoted tobacco control
·          4 Project Toward No Tobacco church youth groups created
·          2 YES tours focused on disparities
·          2 implemented 40 Days to Freedom Curriculum

Grantees meeting or exceeding annual goals during the third quarter include:  MCCTFA, Calhoun, Madison, FYEN, EBCTCP, Wells Bayou, SWACDC, AHDC, and We Care, WCAA.


Approximately 41% have not met their annual goals or quarterly benchmarks.  They have been contacted and made aware of their progress report. Some of the grantees will launch or implement relevant programs in the 4th quarter and thus are not expected to accomplish outcomes during the third quarter.  Other grantees have reported promising steps to improve their progress and in some cases exceed their goals during the next quarter.

Conclusion

MISRGO grantees are making significant progress.  They are monitoring their performance and using the data to refine their strategies with the aim of accomplishing their objectives[1].  Many have exceeded their annual goals in the 3rd quarter.  Many others are on target, meeting their benchmarks or expected results at this time.  There are many additional grantee activities scheduled for the 4th quarter.   These activities should enable remaining grantees to reach and/or exceed their annual goals as well.

The evaluation findings reported in this progress report only scratch the surface of MISRGO grantees’ commitment and dedication to tobacco prevention.  They have established an acknowledged track record of performance.    These 3rd quarter findings are designed to report on progress to-date, facilitate MISRGO management and accountability, and assist grantees as they build on their accomplishments.

References

Fetterman, D.M., Tremain, B., and Delaney, L. (2011).  MISRGO Empowerment Evaluation:  June 2011 Annual Report.  San Jose:  Fetterman & Associates.

Fetterman, D.M. and Wandersman, A. (2005). Empowerment Evaluation Principles in Practice.  New York:  Guilford Publications.

Halverson, P. (2012).  Dr. Halverson’s newsletter.  (Friday Letter.  Email to ADH Employee.)  April 27, 1:53 pm.

Starr, G., Rogers, T., Schooley, M., Porter, S. Wiesen, E., Jamison, N. (2005).  Key Outcome Indicators for Evaluating Comprehensive Tobacco Control Programs. Atlanta, GA:  Centers for Disease Control and Prevention.



MISRGO Grantees:  Names and Abbreviations

Grantee Name
Grantee Abbreviation


Arkansas Human Development Corporation
AHDC
Asian Pacific Resource & Cultural Center
Asian Pacific
Calhoun Heights Community Outreach, Inc.
Calhoun
Coalition for a Tobacco Free Arkansas
CTFA
Evergreen Baptist Church
EBCTCP
Family Service Agency
Family Service
Family & Youth Enrichment Network, Inc.
FYEN
Future Builders, Inc.
Future Builders
Garland County CARES (no longer funded)
Garland
In His Image Youth Development Center
In His Image
Legacy Initiatives
Legacy
Madison County Health Coalition
Madison
Mississippi County Coalition for a Tobacco Free Arkansas
MCCTFA
Southwest Arkansas Community Development Corporation
SACDC
St. Francis House NWA, Inc. (Northwest AR Tobacco Free Coalition)
NWATFC
We Care of Pulaski County
We Care
Wells Bayou Youth Development, Inc.
Wells Bayou
Women's Council on African American Affairs
WCAAA



[1] See Fetterman and Wandersman, 2005, concerning empowerment evaluation approach.