Tuesday, May 7, 2013

3rd Quarter Empowerment Evaluation Progress Report


MISRGO Evaluation
3rd Quarter Progress Report 2013
Prepared for:            MISRGO, Grantees & Legislative Offices
Prepared by:             Dr. Fetterman, Ms. Delaney, and Dr. Tremain
Date:            May 3, 2013
                       


Introduction


Tobacco use is the single most preventable cause of disease, disability, and death in the United States” (Center for Disease Control and Prevention, 2011).  The annual health care costs in Arkansas directly caused by smoking is $812 million, according to the Arkansas Department of Health (2009) and the Campaign for Tobacco Free Kids (2012).  Arkansas’ Master Tobacco Settlement revenue is being used in part to address this serious health issue.

 The University of Arkansas at Pine Bluff’s Minority Initiative Sub-Recipient Grant Office (MISRGO) has received Settlement funds, through the Arkansas Department of Health, to focus on tobacco use in minority communities. MISRGO’s mission is specifically to prevent and reduce tobacco use in minority communities.

MISRGO has awarded more than 50 Arkansas organizations with funding for tobacco prevention and cessation programs.  MISRGO currently sponsors and provides technical assistance for 16 grantees across the State of Arkansas.

MISRGO grantees have broad-based support across the State for their tobacco prevention and cessation work.  (See MISRGO Empowerment Evaluation: June 2011 Annual Report, Fetterman, Tremain, and Delaney, 2011.)
 
MISRGO grantees also have a strong track record of success based on past performance.  For example, last year, the majority of MISRGO grantees met or exceeded their annual performance goals (See MISRGO Evaluation Annual Report 2011-12 Fetterman, Tremain, and Delaney, July 12, 2012).

This evaluation report highlights MISRGO tobacco prevention grantee progress during the third quarter of the year (January 1, 2013 – March 30, 2013).   This period represents the three-quarter point of the year.  The fiscal and programmatic end of the year is June 30, 2013. 

This third quarter report suggests MISRGO grantees are well positioned to have another successful year.  (See Appendix A for a glossary of grantee names and abbreviations and a map of their locations throughout the State.)

MISRGO Grantee Intervention Areas

MISRGO grantees use the Centers for Disease Control and Prevention’s (CDC) approved and recommended intervention areas.  They include:

Area 1:  Eliminate Exposure to Secondhand Smoke
Area 2:  Preventing Initiation Among Youth and Young Adults
Area 3:  Promoting Quitting Among Youth and Adults
Area 4:  Addressing Disparities

Grantee progress and activities are reported on a quarterly and annual basis, according to these CDC intervention areas. 
 
3rd Quarter Progress

During the first quarter, grantees established their goals, benchmarks, and baselines.   Goals are the planned outcomes or results at the end of the year, e.g. number of smoke-free parks.  Benchmarks are intermediate objectives or approximations of outcomes.  Baselines represent, for example, the number of smoke-free environments that existed before the grantee activity or intervention. 

During the second quarter, grantees reported on their mid-year progress toward annual goals.  This provided grantees with an opportunity to reflect on their performance.  Based on these data, grantees continued as planned, made mid-course changes, and requested assistance as needed.  (See Fetterman, Delaney, and Tremain, 2013.)

MISRGO grantees continue to make progress toward annual goals as evidenced by progress made between 2nd and 3rd quarter reports.  On average, grantees have made progress in each CDC approved intervention area:
  
 

Highest Level of Progress Toward Annual Goals:  Addressing Disparities (Area 4):  

Concerning CDC Intervention Areas, grantees have made the most progress at the 3rd quarter point in the year toward their annual goals in Intervention Area 4:  Addressing Disparities (68% of annual goals). 

Grantee activities focused on implementing Project Alert Curriculums into school classes; educating a total of 39,487 underserved residents on the dangers of tobacco products through radio and television spots; launching media surveys with residents; and assessing community leaders/organizations/retail store owners' awareness of how tobacco industry targets minorities; and implementing a Smoke Free Basketball Campaign.

Second Highest Level of Progress Toward Annual Goals:  Promoting Quitting Among Youth and Adults (Area 3)

Grantees are also making progress in Area 3:  Promoting Quitting (63% of annual goals). 

Grantee activities focused on distributing information about Quitline, referring community members to Quitline, and enrolling community members in cessation programs.  In addition, they offered the “40 Days to Freedom” curriculum, and organized tobacco free rallies.

Third Highest Level of Progress Toward Annual Goals:  Preventing Initiation Among Youth and Young Adults (Area 2)

Grantees are making progress in Area 2: Preventing Initiation Among Youth and Young Adults (50% of annual goals). 

Grantee activities focused on store-front surveys, tobacco free campaigns and youth rallies, training youth in prevention strategies, securing tobacco free pledges, and conducting compliance checks on sales to minors.

Fourth Highest Level of Progress Toward Annual Goals:  Eliminate Exposure to Secondhand Smoke (Area 1)

Grantees have also made notable progress concerning Area 1:  Eliminating Exposure to Secondhand Smoke (44% of annual goals).

Grantee activities focused on surveying law enforcement officers to determine the most effective means of enforcing Act 811; conducting radio campaigns to emphasize the dangers of second hand smoke; and providing education to housing authority directors, childcare centers staff, Head start staff, Boys & Girls Club of Mississippi County staff, and teachers and school staff.   In addition, grantees pre/post-tested parents on Act 811.


An evaluation dashboard for each grantee’s 3rd quarter performance is provided to facilitate communication and collaboration across grantees.  It is organized by CDC intervention area (see Appendix B). The cumulative MISRGO Grantee Activity Log provides an additional insight into the list of grantee activities across sites and intervention areas (see Appendix C).  

Technical Assistance

MISRGO grantees receive programmatic and evaluation technical assistance throughout the year, including assistance monitoring and evaluating their progress.  

Grantee’s participated in an evaluation workshop on October 4, 2012, highlighting the use of the evaluation dashboard, recording baseline, goals, benchmarks, and actual performance. 


The evaluation dashboard is used to help grantees monitor their own progress throughout the year. MISRGO and evaluation team members also use it to enhance accountability, signaling precisely when quarterly assistance is required to increase the probability of grantees accomplishing their end-of-year goals. 

A second evaluation workshop was provided on April 11, 2013.  It also highlighted the evaluation dashboards.  However, the focus was on closing the gap between 3rd quarter benchmarks and annual goals.  Grantees openly discussed obstacles and generously shared advice and best practices (based on their own experience).



The evaluation dashboards are designed to build capacity and produce outcomes.  They are in accordance with an empowerment evaluation approach.  (Fetterman, 2013; Fetterman and Wandersman, 2005.)

Grantees are provided with additional tobacco prevention tools and updates to facilitate their programmatic and evaluative efforts  (See Appendix D for an example of a periodic technical assistance communication.) 

Details concerning evaluation technical assistance are provided on the MISRGO tobacco prevention blog at:


April 2013:  http://tobaccoprevention.blogspot.com/2013/04/insights-to-infographics-april-11-2013.html

Conclusion

MISRGO and grantees are monitoring and assessing their performance.  MISRGO grantees established baselines, goals, and benchmarks during their first quarter.  During their 2nd quarter, they compared actual performance with benchmarks and goals.  This helped to identify where mid-course corrections were needed.  Grantees continue to monitor their progress by comparing their progress from 2nd to 3rd quarter and comparing their 3rd quarter performance with annual goals. 

The evaluation dashboards were used to alert MISRGO and grantees concerning the need for corrections.  Actual performance data indicates grantees are making substantial progress toward annual goals.




References

Arkansas Department of Health (2009). Tobacco Prevention and Cessation Program
ARKANSAS STRATEGIC PLAN TO PREVENT AND REDUCE TOBACCO USE 2009 – 2014.  Little Rock, Arkansas:  Arkansas Department of Health, p. 3. http://www.healthy.arkansas.gov/programsServices/tobaccoprevent/Documents/TPCPStrategicPlan.pdf

Centers for Disease Control and Prevention National Center for Chronic Disease Prevention and Health Promotion (2011). Tobacco Use.  Targeting the Nation’s Leading Killer
- At A Glance 2011.  Atlanta, Georgia:  Centers for Disease Control and Prevention.

Campaign for Tobacco Free Kids (2011). Annual health care costs in Arkansas directly caused by smoking. http://www.tobaccofreekids.org/facts_issues/toll_us/arkansas

Fetterman, D.M. (2013).  Empowerment Evaluation in the Digital Villages:  Hewlett-Packard’s $15 Million Race Toward Social Justice.  Stanford:  Stanford University Press.

Fetterman, D.M., Delaney, L., and Tremain, B. (2013).  MISRGO Evaluation 2nd Quarter Progress Report 2013.  San Jose:  Fetterman & Associates.

Fetterman, D.M., Tremain, B., and Delaney, L. (2012).  MISRGO Evaluation Annual Report 2011-2-12.  July 12, 2012. San Jose: Fetterman & Associates.

Fetterman, D.M., Tremain, B., and Delaney, L. (2011).  MISRGO Empowerment Evaluation:  June 2011 Annual Report.  San Jose: Fetterman & Associates.

Fetterman, D.M. and Wandersman, A. (2005). Empowerment Evaluation Principles in Practice.  New York: Guilford Publication.



Appendix A - Grantee Glossary of Names and Abbreviations

AHDC - Arkansas Human Development Corporation
APCSFA - Asian Pacific Resource & Cultural Center
Calhoun - Calhoun Heights Community Outreach, Inc.
CTFA - Coalition for a Tobacco Free Arkansas
EBCTAP - Evergreen Baptist Church
FSA -Family Service Agency
FYEN - Family & Youth Enrichment Network, Inc.
Future Builders - Future Builders, Inc.
Garland - Garland County CARES
IHIYDC - In His Image Youth Development Center
Legacy - Legacy Initiatives
MCHC - Madison County Health Coalition
MCCTFA - Mississippi County Coalition for a Tobacco Free Arkansas
SWACDC - Southwest Arkansas Community Development Corporation
NWARTFC - St. Francis House NWA, Inc.           (Northwest AR Tobacco Free Coalition)
We Care - We Care of Pulaski County
WBYD - Wells Bayou Youth Development, Inc.
WCAA - Women's Council on African American Affairs

Map of Grantee Locations Throughout Arkansas



(Google Sites map courtesy of Dr. Marian Evans-Lee)

Appendix B  - Individual Grantee 2nd Quarter Progress
Evaluation Dashboards

Area 1:  Eliminate Exposure to Secondhand Smoke

Arkansas Human Development Corporation

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
Current Year Objective:  By June, 2013, 4 organizations serving the Hispanic population in
Faulkner, Pulaski and Saline counties would have adopted voluntary smoke-free perimeter policies.
By June 2014 add 4 more for a subtotal of 12. By June 2015 add 4 more for a subtotal of 16. By
June 2016 add more for a total of 20 to reach the benchmark goal of 20.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
0
0
0

Benchmark
0
0
2
4
Goal
4
4
4
4
Baseline
10
10
10
10

Coalition Name
Agency Name:  Asian Pacific Resource and Cultural Center

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
Current Year Objective:  By June 30, 2013, work with seven (7) minority organizations in Pulaski, Faulkner and Saline counties to implement smoke-free policies.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
4
6
8

Benchmarks
1
2
4
7
Goal
7
7
7
7
Baseline
0
0
0
0

Coalition Name
Calhoun Heights Community Outreach

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
Current Year Objective:  By June 30, 2013, recruit 5 YES Team members in the counties of Miller, Hempstead, and Ouachita County

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
0
4
7

Benchmark
5
7
9
10
Goal
10
10
10
10
Baseline
15
15
15
15

Coalition Name
Agency Name:  Coalition for a Tobacco Free Arkansas

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
Current Year Objective: By June 30, 2013, one city in Chicot County would have adopted a 100% smoke-free parks policy for all city owned parks.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
0
0
0

Benchmark
0
0
0
1
Goal
1
1
1
1
Baseline
0
0
0
0











Coalition Name
Agency Name:  Evergreen Baptist Church Tobacco Awareness Program

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
Current Year Objective:  By June 30, 2013, increase from 25 to 29, the number of voluntary tobacco-free policies and/or ordinances in Union and Ouachita county parks and/or churches.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
0
4

Benchmark
8
16
24
29
Goal
29
29
29
29
Baseline
25
25
25
25

Coalition Name
Agency Name:  Future Builders

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
Current Year Objective: By 2013, 75,000 residents will receive information related to laws governing smoking in cars in Pulaski and Jefferson counties. Similarly, in 2014, increase by 25,00 and establish a benchmark of 100,000; in 2015, a benchmark of 125,000, and finally, in 2016, a benchmark and goal of 150,000.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
250,000
250,085

Benchmark
10,000
25,000
50,000
75,000
Goal
75,000
75,000
75,000
75,000
Baseline
100,392
100,392
100,392
100,392



Coalition Name
Agency Name:  FYEN


Intervention Area 1:  Eliminating Exposure
Objective
By June 30, 2013, a minimum of 100 African American church goers and/or licensed drivers will document support for smoke free policies, including smoke-free church campuses.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual
30
41
91

Benchmark
25
50
75
100
Goal
100
100
100
100
Baseline
0
0
0
0

Coalition Name
In His Image Youth Development Center 

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
June 30, 2013, will have worked with 1 extracurricular activity in efforts to increase knowledge and participation so teens will learn about smoking and how it affects nonsmoking individuals. They will be responsible for hosting events at their schools and in their communities, educating peers about smoking, making flyers, and/or but not limited to working with other youth organizations throughout their communities.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
1
2
2

Benchmark
1
1
1
1
Goal
1
1
1
1
Baseline
0
0
0
0



Coalition Name
Legacy Initiatives

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Current Year Objective:
By June 30, 2013, one City park and two other public places in the five county service area will implement tobacco free policies.

Tobacco-Free Parks




Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
0
1

Benchmarks
0
0
1
1
Goal
1
1
1
1
Baseline
1
1
1
1












Other Public Places




Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
0
0

Benchmarks
0
0
1
1
Goal
1
1
1
1
Baseline
27
27
27
27
Coalition Name
Mississippi County Coalition for a Tobacco Free Arkansas

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
By June 30, 2012, 360 homes, cars, and public facilities in Mississippi, Craighead, Crittenden and Poinsett counties will become smoke-free through the smoke-free home and car campaign.                                                                                                                                                      

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
350
603
1027

Benchmark
90
180
270
360
Goal
360
360
360
360
Baseline
107
107
107
107



Coalition Name
Agency Name:  Madison County Health Coalition

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
Current Year Objective: June 30 2013, increase by 118 youth that report smoking is NOT allowed anywhere inside their homes.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
12
264
529

Benchmark
0
0
59
118
Goal
118
118
118
118
Baseline
277
277
277
277

Coalition Name
Agency Name: Northwest AR Tobacco Free Coalition

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
Current Year Objective:  By June 30, 2013, 2,000 parents and law enforcement officers from Washington and Benton Counties of will be educated about the benefits of smoke free environments in the car (Act 811) and in the home.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
32
254
273

Benchmark
500
1,000
1,500
2,000
Goal
2,000
2,000
2,000
2,000
Baseline
4060
4060
4060


Coalition Name
Agency Name:  Southwest Area CDC

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
Current Year Objective:  By June 30, 2013, landlords will agree to implement 5 smoke-free policies in rent houses in the counties of Columbia, Nevada, and Lafayette for a subtotal of 19.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
0
0
5

Benchmark
0
0
2
5
Goal
5
5
5
5
Baseline
14
14
14
14



Coalition Name
Agency Name: Wells Bayou Youth Development, Inc.

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
By June 30, 2013, increase from 15 to 20 businesses or community organizations that support smoking bans/policies in participating counties (Lincoln, Desha, Jefferson, Drew).

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
1
6

Benchmark
1
2
3
5
Goal
5
5
5
5
Baseline
20
20
20
20






Coalition Name
Agency Name:  Women's Council on African American Affairs

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
Current Year Objective:  By June 30, 2013, 25 public buildings, businesses, faith-based institutions and multi-housing units in Lonoke, Clark, and Faulkner counties will establish a written tobacco free or buffer zone policy via officially implementing a written policy provided to them by our coalition.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
0
0
1

Benchmark
6
13
19
25
Goal
25
25
25
25
Baseline
16
16
16
16



Coalition Name
Agency Name:  We Care of Pulaski County

Intervention Area 1: Eliminating Exposure to Secondhand Smoke
Objective
Current Year Objective:  By June 30, 2013 increase by 6 the number of faithbased
organizations in Southeast Pulaski County that establish perimeter laws to support voluntary
smoke-free policies.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
0
0
3

Benchmark
1
3
4
6
Goal
6
6
6
6
Baseline
0
0
0
0




Area 2:  Preventing Initiation Among Youth and Young Adults

Arkansas Human Development Corporation

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
Current Year Objective: By June 30, 2013 we will have conducted operation store front
surveys to a minimum of 30 stores selling tobacco products to Hispanic in Pulaski, Faulkner and
Saline Counties. By June 2014 will add 30 for a subtotal of 90. By June 2015 will add 30 for a
subtotal of 120. By June 2016 will add 30 for a subtotal of 150 achieve the benchmark goal of
150.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
22
22
30

Benchmark
0
0
15
15
Goal
30
30
30
30
Baseline
66
66
66
66

Coalition Name
Agency Name:  Asian Pacific Resource and Cultural Center

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
Current Year Objective:  By June 30, 2013, Operation Storefront will be implemented to garner
information about tobacco advertising at a minimum of 5 convenience store windows visible to
the youth sites in Pulaski, Saline and Faulkner counties.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
0
4

Benchmarks
1
2
3
5
Goal
5
5
5
5
Baseline
0
0
0
0

Coalition Name
Agency Name:  Calhoun Heights Community Outreach, Inc.

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
Current Year Objective: By June 30, 2013, 3 multimedia messages promoting the Quitline will be displayed on school campuses in the counties of Miller, Hempstead, and Ouachita from 3 in 2012 to 6 in 2013.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
0
3
3

Benchmark
0
1
2
3
Goal
3
3
3
3
Baseline
3
3
3
3

Coalition Name
Agency Name:  Coalition for a Tobacco Free Arkansas

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
Current Year Objective: By June 30, 2013, the CTFA will have conducted a combined, Operation Store Front surveys on forty retailers that sell tobacco products in Pulaski, Jefferson ,Chicot and Desha Counties.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
0
12
26

Benchmark
0
10
25
40
Goal
40
40
40
40
Baseline
51
51
51
51

Coalition Name
Agency Name:  Evergreen Baptist Church Tobacco Awareness Program

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
Current Year Objective:  By June 30, 2013, collaborate with Union County Community Tobacco Grantee to coordinate and complete a total of 20 Operation Storefront surveys in retail stores as follows: Union (5); Ouachita (5); Bradley (5); and Calhoun (5) counties.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
15
30

Benchmark
5
10
15
20
Goal
20
20
20
20
Baseline
20
20
20
20











Coalition Name
Agency Name:  Future Builders

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
Current Year Objective:  By June 30, 2013, increase the awareness of the danger of smoking and pregnancy in 10,000 youth and young adults in Pulaski and Jefferson counties. Similarly, in 2014, increase by another 5,000, or, a subtotal of 15,000; in 2015, a benchmark of 20,000, and finally in 2016 a benchmark and goal of 25,000.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
25
61
209

Benchmark
250
500
2500
5000
Goal
5000
5000
5000
5000
Baseline
3991
3991
3991
3991






Coalition Name
Agency Name:  FYEN

Intervention Area 2:  Preventing Initiation
Objective
By June 30, 2013, at risk African American and/or Latino males who pledge not to initiate tobacco use and to practice refusal skills when offered tobacco, will be increased from 308 youth pledges obtained between FY2007 and FY 2008-2012, to 360 youth pledges. 

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
50
50
50

Benchmark
13
26
39
52
Goal
52
52
52
52
Baseline
0
0
0
0











Coalition Name
Agency Name:  In His Image Youth Development Center

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
By June 30, 2013, will have educated 50 African American and Latino youth on the effects of smoking at an early age through the “Keepin It Real” Program and educational tools provided by In His Image Youth Development Center

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
10
20
96

Benchmark
10
20
35
50
Goal
50
50
50
50
Baseline
34
34
34
34

Coalition Name
Legacy Initiatives

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Current Year Objective:
By June 30, 2013, fifty (50) compliance checks on sales to minors in Hempstead, Howard, Little River, Miller and Sevier counties will be performed.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
41
41
41

Benchmark
15
25
35
50
Goal
50
50
50
50
Baseline
0
0
0
0

Coalition Name
Mississippi County Coalition for a Tobacco Free Arkansas

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
By June 30, 2012, 1 city/community in Mississippi, Craighead and Poinsett Counties area will develop a point of purchase policy to reduce advertising to youth.                                                                                                

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
0
2

Benchmark
0
0
0
1
Goal
1
1
1
1
Baseline
0
0
0
0

Coalition Name
Agency Name:  Madison County Health Coalition

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
Current Year Objective: June 30 2013, decrease the number by 8 youth who report lifetime use of cigarette/smokeless tobacco.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
1
1
5

Benchmark
2
4
6
8
Goal
8
8
8
8
Baseline
181
181
181
181






Coalition Name
Agency Name:  Northwest AR Tobacco Free Coalition

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
Current Year Objective: By June 30, 2013, 260 youth from Benton and Washington Counties will be trained in prevention strategies through media outreach, gorilla marketing campaigns, and youth rallies.
Chart

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
72
282
324

Benchmark
65
130
195
260
Goal
260
260
260
260
Baseline
431
431
431
431



Coalition Name
Agency Name:  Southwest Area CDC

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
Current Year Objective: By June 30, 2013, 6 counter marketing strategies will be used to educate retail clerks/the community by way of newsletters, presentations, and/or brochures.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
0
2
2

Benchmark
0
2
4
6
Goal
6
6
6
6
Baseline
6
6
6
6

Coalition Name
Wells Bayou Youth Development, Inc.

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
 By June 30, 2013, educate 200 youth and young adults about the dangers of tobacco through workshops, surveys, pledges, and SOS referrals in participating counties (Lincoln, Desha, Jefferson, Drew).

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
364
537
834

Benchmark
50
100
150
200
Goal
200
200
200
200
Baseline
934
934
934
934











Coalition Name
Agency Name:  Women's Council on African American Affairs

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
Current Year Objective: By June 30, 2013, 389 minority youth in targeted counties will make a healthy decision to be smoke-free and advocate peer to peer not purchasing tobacco products via tobacco-free pledges and smoke-free campaigns.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
26
26
218

Benchmark
98
195
293
389
Goal
389
389
389
389
Baseline
390
390
390
390











Coalition Name
Agency Name: We Care of Pulaski County

Intervention Area 2:  Preventing Initiation Among Youth & Young Adults
Objective
Current Year Objective: By June 30, 2013, recruit 20 Pulaski County youth to participate in tobacco activities that target 20 Southeast Pulaski County retailers and their tobacco merchandising techniques.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
7
15
20


5
10
15
20
Goal
20
20
20
20
Baseline
0
0
0
0












Area 3:  Promoting Quitting Among Youth & Adults

Agency Name:  Arkansas Human Development Corporation

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
Current Year Objective: By June 30, 2013 AHDC will have delivered 1,000 minorities in the target counties with information about cessation resources for a total of 2,000 minorities.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
6
28
39

Benchmark
10
10
10
10
Goal
50
50
50
50
Baseline
51
51
51
51










Coalition Name
Agency Name:  Arkansas Human Development Corporation

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
Current Year Objective: By June 30, 2013+B14 AHDC will have delivered 1,000 minorities in the target counties with information about cessation resources for a total of 2,000 minorities.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
270
1508
2326

Benchmark
250
500
750
1000
Goal
1000
1000
1000
1000
Baseline
3080
3080
3080
3080






Coalition Name
Agency Name:  Asian Pacific Resource and Cultural Center

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
Current Year Objective:  By June 30, 2013, 50 minority smokers in Pulaski, Saline and Faulkner counties will enroll in the SOS fax referral program.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
14
25
25

Benchmarks
20
30
40
50
Goal
50
50
50
50
Baseline
0
0
0
0








Coalition Name
Agency Name:  Calhoun Heights Community Outreach, Inc.

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
Current Year Objective:By June 30, 2013, 3 multimedia messages promoting the Quitline will be displayed on school campuses in the counties of Miller, Hempstead, and Ouachita from 3 in 2012 to 6 in 2013.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
3
3

Benchmark
0
1
2
3
Goal
3
3
3
3
Baseline
3
3
3
3






Coalition Name
Agency Name Coalition for a Tobacco Free Arkansas

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
Current Year Objective:  By June 30, 2013, five African-American males in Arkansas will have
decided to and taken action to quit smoking using the Arkansas Quit-line.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
2
6
9

Benchmark
2
6
10
14
Goal
14
14
14
14
Baseline
19
19
19
19






Coalition Name
Agency Name:  Evergreen Baptist Church Tobacco Awareness Program

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
Current Year Objective:  By June 30, 2013, implement the Forty Days to Freedom group cessation program in 2 African American churches in Union County.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
4
6

Benchmark
0
0
1
2
Goal
2
2
2
2
Baseline
0
0
0
0








Coalition Name
Agency Name:  Future Builders

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
Current Year Objective:  By June 30, 2013, 10 HIV positive individuals who smoke in Pulaski and Jefferson Counties will quit. Similarly, by 2014, increase by another 10 or a subtotal of establish a benchmark of 30; in 2015, a benchmark of 40, and finally, in 2016, a benchmark and goal of, 50.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
0
3

Benchmark
2
4
6
10
Goal
10
10
10
10
Baseline
15
15
15
15






Coalition Name
Agency Name:  FYEN

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
By June 30, 2013, a minimum of ten (10) African American adult male tobacco users will pledge to quit as indicated by completed SOS Quit Line Fax Back Referrals.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
1
5
26

Benchmark
0
0
5
10
Goal
10
10
10
10
Baseline
0
0
0
0






Coalition Name
In His Image Youth Development Center 

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
By June 30, 2013, will have worked with 3 schools and/or churches in efforts to start a tobacco youth program where students will learn about smoking and how it affects them. They will be responsible for hosting events at the schools and in their communities, educating peers about smoking, making flyer, and/or but not limited to working with other youth organizations throughout their community.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
2
2
3

Benchmark
1
2
3
3
Goal
3
3
3
3
Baseline
3
3
3
3

Coalition Name
Legacy Initiatives

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Current Year Objective:
By June 30, 2013, we will have increased the number of community partners distributing and Free and Clear Quit Line information to their service populations by ten (10).

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
1
2
5

Benchmark
0
0
5
10
Goal
10
10
10
10
Baseline
11
11
11
11






Coalition Name
Mississippi County Coalition for a Tobacco Free Arkansas

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
By June 30, 2012, Increase participation in cessation programs in target counties by 20 persons.                                      

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
0
15

Benchmark
5
10
15
20
Goal
20
20
20
20
Baseline
0
0
0
0






Coalition Name
Agency Name:  Madison County Health Coalition

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
Current Year Objective:  June 30 2013, increase the number of callers by 16 to the Arkansas Tobacco Quit-Line.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
1
13
22

Benchmark
4
8
12
16
Goal
16
16
16
16
Baseline
46
46
46
46








Coalition Name
Agency Name:  Northwest AR Tobacco Free Coalition

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
Current Year Objective:By June 30, 2013, 10 youth from Washington and Benton Counties will participate in the school-based cessation program, Project EX.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
0
8

Benchmark
2.5
5
7.5
10
Goal
10
10
10
10
Baseline
43
43
43
43






Coalition Name
Agency Name:  Southwest Area CDC

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
Current Year Objective: By June 30, 2013, 50 people will have contacted the Arkansas Tobacco Quitline in Lafayette, Columbia, and Nevada counties.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
68
99
111

Benchmark
12
25
37
50
Goal
50
50
50
50
Baseline
174
174
174
174






Coalition Name
Wells Bayou Youth Development, Inc.

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
By June 30, 2013, increase from 75 to 100, the number of clients who enroll in Arkansas Tobacco Quitline counseling program through a fax referral program in the targeted counties (Lincoln, Desha, Jefferson, Drew) collectively.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
6
21
25

Benchmark
5
10
15
25
Goal
25
25
25
25
Baseline
26
26
26
26








Coalition Name
Agency Name:  Women's Council on African American Affairs

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
Current Year Objective: By June 30, 2013, 51 smokers will enroll in a cessation program via SOS Fax back referrals and 40 Days to Freedom Program in Faulkner, Lonoke, and Clark counties.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
10
33
52

Benchmark
13
26
39
51
Goal
51
51
51
51
Baseline
51
51
51
51






Coalition Name
Agency Name:  We Care of Pulaski County

Intervention Area 3:  Promoting Quitting Among Youth & Adults
Objective
Current Year Objective: By June 30, 2013, 1 YES Team is established.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
0


Benchmark
0
1
1
2
Goal
1
1
1
1
Baseline
0
0
0
0







Objective
Current Year Objective: By June 30, 2013, 400 Pulaski County youth are exposed to information about the dangers of secondhand smoke and
QUITLINE services.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
40
243
521

Benchmark
100
200
300
400
Goal
400
400
400
400
Baseline
0
0
0
0

Area 4:  Addressing Disparities

Arkansas Human Development Corporation

Intervention Area 4:  Addressing Disparities
Objective
Current Year Objective: June 30, 2013 would have distributed 500 pieces of bilingual (English/Spanish) printed material with information about current tobacco laws and access to existing cessation resources for Hispanic males living in Faulkner, Pulaski and Saline counties for a subtotal of 1000.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
401
731
1041

Benchmark
100
200
300
500
Goal
500
500
500
500
Baseline
935
935
935
935






Coalition Name
Agency Name:  Asian Pacific Resource and Cultural Center

Intervention Area 4:  Addressing Disparities
Objective
Current Year Objective:  By June 30, 2013, a media campaign utilizing ethnic media outlets will
reach about 3,000 African American and Hispanic male smokers in Pulaski, Saline and Faulkner
counties with information about the negative impact of smoking.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
1500
1500
1500

Benchmarks
1000
2000
3000
3000
Goal
3000
3000
3000
3000
Baseline
3000
3000
3000
3000






Coalition Name
Agency Name:  Calhoun Heights Community Outreach, INC

Intervention Area 4:  Addressing Disparities
Objective
Current Year Objective: By June 30, 2013, increase the number of tobacco prevention activities on school campuses on the dangers of tobacco use in the counties of Miller, Hempstead, and Ouachita County from 3 in 2012 to 4 in 2013.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
3
3

Benchmark
0
1
0
2
Goal
2
2
2
2
Baseline
6
6
6
6






Coalition Name
Agency Name:  Coalition for a Tobacco Free Arkansas

Intervention Area 4:  Addressing Disparities
Objective
Current Year Objective:By June 30, 2013, decrease by twenty the number of African American
smokers in Pulaski County who smoke inside of their home.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
4
6
17

Benchmark
4
9
14
20
Goal
20
20
20
20
Baseline
16
16
16
16






Coalition Name
Agency Name:  Evergreen Baptist Church Tobacco Awareness Program

Intervention Area 4:  Addressing Disparities
Objective
Current Year Objective:  By June 30, 2013, reduce tobacco-related disparities among population groups in the targeted counties by increasing the number of minority organizations that promote tobacco control from 15 to 20.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
4
8
12

Benchmark
5
10
15
20
Goal
20
20
20
20
Baseline
15
15
15
15






Coalition Name
Agency Name:  Future Builders

Intervention Area 4:  Addressing Disparities
Objective
Current Year Objective:  By June 30, 2013, 500 members of the LGBT community in Pulaski and Jefferson counties will be exposed to tobacco counter marketing information. By, 2014, increase another 200 or a subtotal of 700. Similarly, by 2015, establish a benchmark of 900, and finally, in 2016, a benchmark and goal of 1,200.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
25
71
116

Benchmark
100
200
400
500
Goal
500
500
500
500
Baseline
163
163
163
163








Coalition Name
Agency Name: FYEN

Intervention Area 4:  Addressing Disparities
Objective
By June 30, 2013, tobacco users residing within Phillips and Lee Counties who demonstrate 80% post test score increase in awareness of tobacco-related disparities will increase by a minimum of 12 male African American and/or Latino respondents, above the 13 respondents in 2011-2012, for a cumulative total of 43 respondents (2010-11 and June 2012).

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual
0
0
9

Benchmark
3
6
9
12
Goal
12
12
12
12
Baseline
0
0
0
0






Coalition Name
In His Image Youth Development Center

Intervention Area 4:  Addressing Disparities
Objective
By June 30, 2013, educate 200 African American and Latino residents on the tobacco related health disparities in the Southwest Pulaski County through forums, educational packets, media advertisements

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
165
233
609

Benchmark
50
100
150
200
Goal
200
200
200
200
Baseline
172
172
172
172






Coalition Name
Legacy Initiatives

Intervention Area 4:  Addressing Disparities
Current Year Objective:
By June 30, 2013, one disparity will be identified through the use of surveys and educational efforts.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
1
1

Benchmark
0
0
0
1
Goal
1
1
1
1
Baseline
1
1
1
1



Coalition Name
Mississippi County Coalition for a Tobacco Free Arkansas

Intervention Area 4:  Addressing Disparities
Objective
By June 30, 2012: 26 African American males will have been educated about the hazards of secondhand smoke through a radio,  print and social media campaign.  50% or 13 males will recognize ads and Facebook facts, postings and status updates from a focus group discussion.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
4
189

Benchmark
7
13
20
26
Goal
26
26
26
26
Baseline
0
0
0
0

Objective
By June 30, 2012: 26 African American males will have been educated about the hazards of secondhand smoke through a radio,  print and social media campaign.  50% or 13 males will recognize ads and Facebook facts, postings and status updates from a focus group discussion.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
10
12
12

Benchmark
3
6
9
13
Goal
13
13
13
13
Baseline
0
0
0
0
Coalition Name
Agency Name:  Madison County Health Coalition

Intervention Area 4:  Addressing Disparities
Objective
Current Year Objective:  June 30 2013, increase number by 40 to be educated about the ill health effects of smoking and secondhand smoke.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
21
102
131

Benchmark
10
20
30
40
Goal
40
40
40
40
Baseline
50
50
50
50



Coalition Name
Agency Name: Northwest AR Tobacco Free Coalition

Intervention Area 4:  Addressing Disparities
Objective
Current Year Objective: By June 30, 2013, 1 community in Washington and Benton Counties will develop a point of purchase policy to reduce advertising to youth and disparity groups.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
0
0

Benchmark
0
0
0
1
Goal
1
1
1
1
Baseline
0
0
0
0

Coalition Name
Agency Name:  Southwest Area CDC

Intervention Area 4:  Addressing Disparities
Objective
By June 30, 2013, 2 churches will commit to implementing the 40 Days to Freedom Tobacco Curriculum in the counties of Lafayette, Columbia, and Nevada.





Actual Performance
0
0
2

Benchmark
0
0
1
2
Goal
2
2
2
2
Baseline
3
3
3
3






Coalition Name
Wells Bayou Youth Development, Inc.

Intervention Area 4:  Addressing Disparities
Objective
By June 30, 2013, increase minorities’ awareness of tobacco related disparities in (Lincoln, Desha, Jefferson, Drew) from 600 in 2012 to 800 in 2013
by providing tobacco education through workshops and surveys.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
364
537
834

Benchmark
50
100
150
200
Goal
200
200
200
200
Baseline
600
600
600
600



Coalition Name
Agency Name: Women's Council on African American Affairs

Intervention Area 4:  Addressing Disparities
Objective
Current Year Objective:By June 30, 2013, increase the number of underserved residents in Faulkner, Clark, and Lonoke Counties by 12,000 (42%) who are educated on the ills of tobacco products through surveys and media outreach.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Current Status
20
39487
42,736

Benchmark
3,000
6,000
9,000
12,000
Goal
12,000
12,000
12,000
12,000
Baseline
46,601
46,601
46,601
46,601

Coalition Name
Agency Name: We Care of Pulaski County

Intervention Area 4:  Addressing Disparities
Objective
Current Year Objective:By June 30, 2013, 30 Pulaski County Detention youth
will complete Keepin it Real curriculum (six sessions) that recognizes and corrects personal
misconceptions about tobacco use.

Quarter 1
Quarter 2
Quarter 3
Quarter 4
Actual Performance
0
30
30

Benchmark
7
16
23
30
Goal
30
30
30
30
Baseline
0
0
0
0







Appendix C – Cumulative MISRGO Grantee Activity Log

A Quarterly Activity Log is an additional monitoring tool.  It is used to supplement the evaluation dashboards.  It enables grantees to record activities used to implement their programs and accomplish their objectives.  It also enables MISRGO and the empowerment evaluators to determine if grantees are on track and provide assistance as needed.
Minority Initiative Sub-Recipient Grant Office 2012-2013

Quarterly
(Please supply total number for each)
QTR 1
July 1 - September 30
QTR II
October 1 - December 31
QTR III
January 1 - March 31
QTR IV
April 1 - June 30
Coalition members
2121
2153
2131

Coalition meetings
32
71
33

Adult pledges
608
365
812

Youth pledges
637
995
1341

Smoke-free home/car pledges
523
767
1551

Promotional items distributed
2564
2753
3157

Educational materials distributed
4019
9488
7071

Newsletters distributed
0
13
235

Radio spot(s)
1097
402
181 (3 interviews)

Reach of radio spot(s)
1,785,714
19,562,886 (statewide)
610,000 (Central, Northeast & Northwest AR)

Newspaper ad(s)
21
16
17

Reach of newspaper ad(s)
68,486
447,600
472,600

Television ad(s)
150
1
0

Reach of television ad(s)
23,840 *HHs
85 mile radius (Central AR)
0

Fax Back referrals
49
142
84

Individuals telephoned the Quitline
78
237 (some unknown)
171 (some unknown)

Billboard(s)
4
4
5

Reach of billboard(s)
555,928
442,012
30,005 (+3 counties)

Website Hits
50,841
458
577

Facebook Impressions
1033
1111
852

Twitter Followers
487
542 (Some not captured)
459 (some not captured)

TV Spots-Press Conference
23*
20*
2

TV Interviews
Katherine 3 & Stan Glantz 3
3 valued @ more than $33,000.00*
0


Appendix D - Sample of Email Technical Assistance

Tobacco Prevention Sites

1. County Health Rankings: http://www.countyhealthrankings.org/#app/
The County Health Rankings rank the health of nearly every county in the nation and show that much of what affects health occurs outside of the doctor’s office. The County Health Rankings confirm the critical role that factors such as education, jobs, income, and environment play in how healthy people are and how long they live. Arkansas County data is available at this site.

2. Campaign for Tobacco Free Kids: “The Toll of Tobacco in Arkansas” has information concerning tobacco use and impacts in Arkansas:
http://www.tobaccofreekids.org/facts_issues/toll_us/arkansas

3. World Health Organization (WHO): Anatomy of a Smoke Free Ordinance. A common request of those developing smoke-free legislation is, “Do you have an example or model we can use?” They provide an example of an ordinance.

4County Health Calculator: The County Health Calculator is a tool for advocates and policy makers. Health is about more than healthcare. It is about education, income and the environment in which we live. Use the calculator to see how education and income affect health outcomes for Arkansas.http://countyhealthcalculator.org/location/105000/


Web Tools

1. Word Clouds - Wordle:  http://www.wordle.net/
Wordle is a web-based tool for generating “word clouds” from text that you provide. The images give greater prominence to words that appear more frequently in the source text. Coalitions in the past have used Wordle to create t-shirts with prevention messages and anti-smoking language on them. It's a great tool for social marketing and health messages or for your website.

2Online Surveys - Survey Monkey:  http://www.surveymonkey.com/.SurveyMonkey is the world's most popular online survey tool. It's easier than ever to send free surveys, polls, questionnaires, customer feedback and market research. Plus get access to survey questions and professional templates. Free accounts limit you to 10 questions and 100 reponses and paid accounts have more features.

3.  Online Surveys – Forms:  Google forms is an alternative online survey tool that is completely free, but not as fancy or user-friendly as Survey Monkey (www.formsite.com).